Think Coffee was mentioned in the Korean Herald in article discussing the burgeoning coffee industry in South Korea.
Given the increasing coffee consumption in Korea, it makes sense for companies like Think and La Colombe to venture into a market that, while packed to the gills with coffeehouses, in the opinion of Think Coffee owner-operator Jason Scherr, has “great potential.”
http://www.koreaherald.com/national/Detail.jsp?newsMLId=20120504001069
Here’s a taste of what Think Coffee inside the NYU Bookstore is like, as told to us by Ben Davalos (AKA Medio) — NYU student and manager of the store.
A short video showing the epic latte art battle between Cara V. of Bleecker Street and Niniha of 8th Avenue.
“Cold brew (or Toddy, as connoisseurs call it, named after a particular brewing machine) is a relatively new phenomenon in New York. Think Coffee began serving it in 2006 and now, Rubinstein deadpans, ‘It’s no longer a trend. It’s mandatory.’”
http://newyork.grubstreet.com/2012/03/why-does-iced-coffee-cost-more-than-hot.html
http://freshcup.epubxp.com/title/10767
Dan Leif gives Think Coffee a shout-out in his article about the growing popularity of Single Serve and Single Source bars in small coffee shops.
“As I spend quite a bit of time in the Union Square area of NYC, I have long been stopping by at the Think Coffee near the park, but this past autumn, on a run back from the gorgeous-in-every-season Hudson River Park, I noticed a new Think was setting up shop at 8th avenue between 13th and 14th streets.”
“Apparently, most coffee drinking [in Greenwich Village] takes place…at Think Coffee.”
Retailer Profile: Think Coffee at 248 Mercer Street (p. 14-15)
Our Spanish Latte (steamed milk, espresso, and sweetened condensed milk) is featured as one of New York’s 51 Best Cups of Coffee.
Featured in the Zinester’s Guide to NYC for memorable graffiti in our Mercer Street bathrooms and as one of Manhattan’s recommended cafe spots.
Featured coffee shop on CoffeeTrip.com, October 2010 (video)
“College Survival Guide: Where to Drink Coffee,” September 1, 2010
The name alone inspires heightened brain functioning, and real grown-ups hang out here also, giving it that coveted off-campus feel.
“A Sense of Sustainability,” July 2010
Before Shaun Morrissey and Jason Scherr even opened the first Think Coffee on Mercer Street in Manhattan four years ago, they knew their business would have to meet the social requirements that have grown out of coffee’s success. Corporate, social and environmental responsibility was the focus from day one.
“NYC Hotspot on ‘The City’: Think Coffee,” June 16, 2010 (video)
“Zach Braff’s NYC Picks,” March 30, 2010 (video)
“New York Is Finally Taking Its Coffee Seriously,” March 10, 2010
All three Think Coffee locations are large and well run. The espresso is a custom Italian-style dark blend from Porto Rico Importing. More interesting are the brewed-to-order coffees made with beans from different artisanal roasters.
“A Guide to the City’s best Coffee Shops,” March 3, 2010
This Manhattan mini-chain promotes an ecofriendly image (ie salvaged wood and vegan sandwiches).
“Relax here: Board game night at Think Coffee,” January 24, 2010
On one Friday night a month, board game enthusiasts convene at Soho’s Think Coffee to do what they love best. And even though the event is organized by Nerd NYC, an active online community of gamers, you don’t have to know the ins and outs of Inca Gold to join the fun.
Lots of organic and Free Trade coffee options and hordes of “NYU students” set the scene at this
Greenwich Village–NoHo pair of coffeehouses/“hangouts” (“free wireless”), where sippers can enjoy “a
relaxing cup” on the “comfy couches and chairs” while reading a book or having a “Craig’s List missed
connections” moment.
“Think Coffee To Open a Third Location Near Union Square,” October 14, 2009
Think Coffee already has outposts on Mercer Street and the Bowery. Now, it’s branching out to Fourth Avenue.
“Think Coffee to Peddle Caffeine Near NYU,” June 16, 2009
Jason Scherr, owner of the cafe that the New York Press named best new coffee shop in 2008, has signed a lease for about 1,600 square feet at 123 Fourth Avenue, between 12th and 13th streets, in which he will open his third Think Coffee by the end of the summer.
“New York’s best coffee and cafes: baristas worth every bean,” June 7, 2009
Raw unpolished floorboards, huge wooden beams, blackboard coffee menus and marble-top tables make for a French cafe-meets-hippie feel at this new cafe-wine bar.
“Mister, can you spare a latté?” November 2008
When Think Coffee on Mercer Street in Manhattan opens at 7 a.m., there are usually people waiting outside to duck in and stake their claim. As the day wears on, freshmen and teachers, hipsters and nerds pack the place—buried in books, guzzling Fair Trade coffee, eating vegan brownies.
“Day drippers,” August 28, 2008
If you’re in the mood for something cool, think Think Coffee; vegan soba salad with watercress and ginger pops when munched alongside a cup of the shop’s unbeatable cold-brewed iced coffee—just try to get that at any corporate chain.
“Now Open: Think Coffee Caffeinates the Bowery,” April 3, 2008
All evidence that the storefront on the corner of Bowery and Bleecker Street used to be a Rafe handbag boutique is gone this morning, as indie coffee spot Think Coffee has officially opened in its place.
Named “Best New Coffee Shop” by NY Press: The Best of Manhattan 2008
“Ten Little Cities: What does your New York look like?” August 6, 2007
It’s an NYU hangout, but for aspiring writers, there are few better places to spend the day nursing a single cup of fair-trade coffee over a Wi-Fi-connected laptop.
“The Anti-Starbucks Solution,” July, 25, 2007
In the heart of NYU-land, this cavernous place is always hoppin’, filled with wall-to-wall Macs.